Good communication is essential to the sales success. Sounds good, right? You can’t make a sale unless you have demonstrated value to a prospect. You can’t do that unless you have understood their issues and devised a strategy to solve them.
In turn, you can’t do that until you get your own prospect to tell you what is wrong. And so on, and so forth as well.
So, here are the five best Communication Skills that are important for Sales Success:
Pay full attention
We are all busier than ever before, and selling can be an especially pressure-filled career everyone would face. So it is required to understand at the time of customer meeting, your mind could wander over to the demo which you have to prepare for this afternoon, the prospecting you forgot to do, or the contract which you are waiting on to come in.
Just because it is highly understandable does not make it acceptable. Showing up to a call is not just about physically being on the other end of the line. You also have to make sure that you dedicate 100% of your attention to each call. Moreover, you will also miss the details and make your prospect repeat things that they have already told you. It will be obvious when you are not paying attention, and that is no way to treat buyers.
Read body language and control your own
The same sentence revealed by someone who is smiling, looking directly into your eyes, and sitting up strategist is received very differently at the time when the speaker is looking away and slouching, even if they meant the same thing both the times.
That is because while we can say pretty much anything which we want, our body language often reveals our true intentions or meaning. Best communicators know how to reach others’ body language so that they can expect the direction of a conversation heading and also make sure that their own body language is not sending out signals they don’t mean to broadcast.
Master the nuances of voice tone
Various nuances like voice tone, body language, your volume, voice pitch, and even your word choice – affects how the words you are actually saying are interpreted. And if you are working inside sales success, the only thing which you have to make an impression on is your voice.
Then you don’t necessarily have to align with everything your prospect is proposing, but you should always at least try to see things from their point of view. And that also sometimes means more than just saying, “Hmm, I see where you’re coming from.”
The top sales success representative people are also able to connect with their prospects because they actually understand the things their buyers do at work each and every day and the challenges they usually face. Not only does being empathetic make you more likable, but it also helps to increase your chances of closing a deal. When you can draw on your knowledge of your prospects actually day by day, you are getting better equipped to understand what they usually care about, which makes it more apparent so you will be able to help them.
Related : 3 Easy Rules Of Empathy Into Leadership
Speak in specifics
Great communicators are not persuasive because they speak in sweeping and dramatic rhetoric. They are able to convince people because they can even point to specific examples or anecdotes that even support the point which they are trying to make – and in the case of the sales success people, because they can demonstrate exactly how a product or feature will help their buyer.
Be as specific as you can. And if at any point of time you can throw in a catchy sound bite or two, by all means, do it. Just make sure that you don’t rely on the quippy phrases to get a deal to the finish line.
Related : 4 Best Elements of Body Language
Related : 5 Essential B2B Sales Skills to Master
(The images used in the post are extracted from unsplash)