Your customers today have lots of expectations, and if your business cant meets them, then they are going to leave you for your competitors. Having a perfect customer interaction is a very helpful skill to master.
So, here are the 6 ways to make each and every interaction with customers fantastic and enjoyable:
Show empathy and gratitude.
Do you know one of the golden rules: Treat others as you want to be treated? It may sound simple, but making sure every single customer interactions demonstrates your empathy for your customer’s struggles and your gratitude for their loyalty goes on a long way.
Customers nowadays are more likely to spend more and be loyal, longer if they have a good history of a positive experience with your own company. Make sure to make each of your part positive and gracious to make your customers feel good about working with you.
It is highly essential to be conscientious and to be responsibly followed up to each and every customer communication you engage in with a solution, a forum for feedback, or some of the helpful educational resources which they can easily benefit from.
Do proper research to investigate when your customer encounters some issues with your product, and reach out proactively with the educational communications to try to prevent that friction in the first place.
Be transparent and communicative.
It is highly essential to be transparent when you communicate with your clients or customers, especially if it is about a mistake or error that is being caused by you or your product.
Using your gratitude and empathy muscles, don’t hesitate to explain the situation, apologize for the issue and communicate how it happened – and how it would not happen again. If it could happen again, be conscious and clear on that so that your customers can prepare for the future.
Ask for and act on customer feedback.
You can just give the term “valued customer,” which is lip service; you need to walk the walk by regularly asking for and acting on the customer reviews or feedback.
Regularly asking customers for feedback with the help of surveys is an effective and efficient way to identify potential problems before they cause your clients to churn.
Go where your customers are
It is your job to make sure that it as easy as possible for your clients to get the answers which they need to use your product or service. To do that, you should have a plan in place for providing service across a wide range of channels where your customers typically reach out to you.
Always try to respond to customer requests and problems on the same platform where they originally reached out.
Talk like a human
The last and final suggestion to make your customers love reaching out to you –even in case of problems is to talk like a human.
Your customers are not looking for scripted corporate speak when they write or call you in need of assistance; moreover, if you are communicating with customers on social media, formal language or script can bring hollow and insincere.
If you are in the middle of solving a customer issue, feel free to keep language professional. But whenever you have resolved a customer problem, or if a customer is reaching out to share positive feedback, feel free to be less scripted and more yourself.
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(The images used in the post are extracted from unsplash)